Privacy Policy
Lost Coast Naturals LLC (“Lost Coast Naturals,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit lostcoastnaturals.com (the “Site”) or purchase our products.
01 Information We Collect
Information you provide
When you purchase a product, subscribe to our email list, or contact us, we collect:
- Name
- Email address
- Shipping and billing address
- Phone number (if provided)
- Payment information (processed securely through our payment provider; we do not store full card numbers)
- Order history and product preferences
- Any other information you choose to share with us through messages or forms
Information collected automatically
When you visit the Site, we and our service providers may automatically collect:
- IP address and approximate location
- Browser type and device information
- Pages visited and time spent on the Site
- Referring website or source
- Cookies and similar tracking technologies (see Section 4)
02 How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Send order confirmations, shipping updates, and customer service messages
- Send marketing emails or text messages (only for the channel you have separately opted into; you can unsubscribe at any time)
- Respond to your questions and inquiries
- Improve our products, website, and customer experience
- Detect, prevent, and address fraud or security issues
- Comply with legal obligations
03 How We Share Your Information
We share information with providers who help us operate our business. If you allow analytics and advertising tracking, we share website activity with Google Analytics to understand visits and shopping activity, and with Meta to measure and personalize advertising. These providers include:
- Shopify (store platform and checkout, including payment processing)
- Klaviyo (email and SMS consent, lists, and marketing messages)
- Netlify (website hosting)
- Google Analytics (website and shopping activity measurement, when you allow tracking)
- Meta (advertising measurement and personalization, when you allow analytics and advertising tracking)
- Shipping carriers (to deliver your order)
We may also disclose information when required by law, in response to legal process, or to protect the rights, property, or safety of Lost Coast Naturals, our customers, or others.
Mobile information, text-message opt-in data, and SMS consent are not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. We may share this information only with providers that help us deliver and support our messaging program.
04 Cookies & Tracking
We use browser storage to keep your shopping cart and remember your privacy choices. Our checkout, email, and other service providers may also use cookies or similar technologies to operate their services.
If you select “Allow” in our privacy choices, Google Analytics can receive page views, product views, cart additions, and checkout starts, along with product identifiers, quantities, prices, page URLs, browser and device information, IP address, and cookie identifiers. Our website events do not include your name, email address, phone number, or shipping address. Google processes this information under Google’s Privacy Policy. Shopify’s Google integration measures checkout activity, including completed purchases, subject to Shopify’s privacy controls.
If you select “Allow” in our privacy choices, the Meta Pixel can receive page views, product views, and items added to your cart, along with product identifiers, quantities, browser and device information, IP address, page URLs, and cookie identifiers. Meta may use this information to measure ad performance and personalize ads on Facebook and Instagram. See Meta’s Privacy Policy.
Analytics and advertising tracking on this website is off until you allow it. Select “Decline” to keep it off, or use in the footer to change your choice. Declining does not prevent you from shopping. We remember permission to use analytics and advertising tracking for up to 180 days. A saved Decline choice remains in place until you change it or clear this website’s browser data. Withdrawal stops future events from this website and clears the Google Analytics and Meta cookies this website can access; it does not delete information already sent.
We honor Global Privacy Control and browser Do Not Track signals by keeping this website’s analytics and advertising tracking off. Shopify’s hosted checkout has its own privacy controls.
05 Your Rights
California residents (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, and sell about you
- Request a copy of your personal information
- Request deletion of your personal information
- Request correction of inaccurate personal information
- Opt out of the sale or sharing of personal information
- Not be discriminated against for exercising your privacy rights
Other US residents
Residents of other states with consumer privacy laws (including Virginia, Colorado, Connecticut, Utah, and others) have similar rights.
How to exercise your rights
Email us at support@lostcoastnaturals.com with your request. We will verify your identity and respond within 45 days. There is no charge for exercising your privacy rights.
06 Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for at least 5 years for tax and regulatory purposes.
07 Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
08 Children's Privacy
Our Site and products are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us.
09 International Visitors
Our Site is operated in the United States. If you access the Site from outside the US, your information will be transferred to, stored, and processed in the United States. By using the Site, you consent to this transfer.
10 Third-Party Links
Our Site may contain links to third-party websites and social media platforms. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
11 Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be communicated through the Site or by email where appropriate.
12 Contact
For privacy questions, concerns, or requests:
Lost Coast Naturals LLC
241 East 17th Street #1093
Costa Mesa, CA 92627
support@lostcoastnaturals.com